Naïf White

Our True Matt Emulsion and Stedfast Matt Emulsion are interior paints. Both are suitable for lime and gypsum plaster as well as previously painted walls and ceilings. For high-maintenance or high-traffic areas like kitchens and bathrooms, we recommend using our Steadfast Matt Emulsion, as it is formulated to be more robust and scrubbable. 

Our Wood & Metal paint is suitable for interior and exterior use. It is perfect for skirting boards, interior doors, wooden furniture, metal radiators, window frames and other interior or exterior wood or metal surfaces. It is available in three finishes, from matt to gloss. Our glossier True Eggshell and Soft Gloss are recommended for use in high-maintenance areas. 

We recommend applying one coat of our color-matched primer before using any of our Wood & Metal paints.

No primer is needed for our True Matt Emulsion and Stedfast Emulsion.

Yes, our paint is suitable for all kind of properties.

You can use our True Matt Emulsion and our Steadfast Matt Emulsion on all lime and gypsum freshly plastered, or previously painted surfaces. Our emulsions don’t contain any plastic and are formulated to be extremely breathable which is why they are perfect for old and historic buildings, as well as homes built from breathable materials. They offer the best moisture regulation, damp prevention, and resistance to mould and the dreaded structural damage.  

Yes. As our paint is PH neutral, you can paint over all lime and water based previously painted surfaces. Best practice is proper sanding to break the surface, a thorough clean (we like white vinegar), followed by two coats of breathable paint. Find out more in our Product and Application guides.

As a rule of thumb, 1 litre of our Emulsions covers 12-15m2, whereas 1 litre of our Wood & Metal paints covers 10-12m2. 

You can estimate how much paint you’ll need for your project by using our paint calculator.

True Matt Emulsion

For interior use on lime & gypsum plaster or previously painted walls.

Clean and prepare the surface. No primer is required. Apply to a wet edge on 1m2 sections. Re-coat after 4-6 hour. Two coats required. Read our full Product and Application guides here.

Steadfast Matt Emulsion

For interior use on lime & gypsum plaster or previously painted walls in high-traffic or hardworking areas (e.g. kitchen, bathroom).

Clean and prepare the surface. No primer needed. Apply to a wet edge on 1m2 sections. Re-coat after 4-6 hour. Two coats required. Read our full Product and Application guides here.

Wood & Metal

For interior & exterior use on wood, metal and floors.

Prepare the surface and apply our colour-matched primer. Apply to a wet edge on 1m2 sections. Re-coat after 8-10 hour. Two coats required. Read our full Product and Application guides here.

UK mainland: orders received before 12pm Monday-Friday will be dispatched within 48-72 hours. Next day, pre-12pm and Saturday or Sunday deliveries are available for an extra charge.

Pick-up option: orders can be collected from our London studio. Please select ‘Pick-up - London’ when placing your order.

International shipping (EU only): please get in touch for a shipping quote.

Returns: unfortunately, we do not accept returns or exchanges as all our paint is tinted to order. We recommend you order a sample before committing to a colour so you see how it looks in your home.